Published: 8th January 2019
Technology – in many different forms – is a crucial part of any business, including advertising. Gone are the days of merely putting up ads in your local newspaper or magazine to promote your service or product. If you want to be seen by the masses and attract the customers that will engage with your service and refer you to others, you need to be sure that your online marketing is working for you.
Online marketing is a necessity for any business, and it’s only becoming more and more critical. You can use online marketing to analyse replacement window industry trends and compare your business with the other glazing companies on the market.
With a robust online presence, you can bring in a steady stream of customers consistently. The best part is that marketing for the window industry is easier than you think.
Creating Content from Your Customers Perspective
One of the best things you can do to boost your company’s online presence is to make content your customers will love. That means providing them with easy-to-follow window replacement tips and tricks, or how to look after and maintain windows once they have been fitted. Creating useful content, positions your company as an expert and puts you alongside the best glazing companies, locally or globally.
You can create blogs, short videos, or social media posts that help solve your customers’ problems. It can be educational content that easily explains a simple how-to, or informative content that describes how your business operates on each project. Being helpful and transparent instills a massive amount of trust in your customer, which could eventually turn into strong loyalty.
Providing info-packed and consistent content will do wonders for the way potential customers view your business. Customers want to work with companies that are considered the best at what they do and can show they know what they’re doing. Making content that creates trust and positions you as an expert, as well as putting it out on a regular basis, may take your window business to a new level.
SEO Optimising Your Website Content
One major mistake you might make in your online marketing is failing to create internet content that is easily searchable. Believe it or not, many businesses fall into this trap if they haven’t taken the time to learn how search engine algorithms rank web pages. Every business owner should educate themselves on the basics of search engine optimization (SEO) and how it affects marketing for the window industry.
Essentially, SEO refers to creating content on your online platforms and using relevant keywords that’ll make your information easy for search engines to find. The goal here is to rank highly enough to be on the first page of results, so potential customers can easily find your business.
When you write blogs and other content, you’ll need to use keywords that best describe what you’re writing about. For example, if you write a blog post about your window replacement service, you’d need to mention the words ‘window replacement’ a few times so Google can recognise what your service is and bring it up when people search for that phrase. If you’re using social media, you should incorporate keywords in your caption and bio, as well as using the hashtags that are relevant to your post.
Also, it helps to refer to other articles in your post using backlinks, so people can read further about the topics you discuss. The backlinking helps tremendously with your Google ranking and is a secret sauce to getting ranked highly. Do yourself a favour and learn a few SEO tactics so customers can easily find you online by searching for the exact service you provide.
If you work within a certain geographic, it is also an idea to try and incorporate that area’s name into your content. The more clues you can give the search engine that you’re working within a specific area and in a certain trade, the more likely customers are to find you for it.
Driving Local Leads With Google My Business
Google My Business is an invaluable tool you’ll need to generate local awareness in the window market. It offers business owners like yourself, an incredible marketing opportunity to attract thousands of locals right to your door. The importance of your rank on Google is no surprise. Everyone uses Google to search for everything, and local businesses get the bulk of the highest rankings.
With Google My Business, you can engage more easily with your target audience and appear in more searches than ever before. Customers are the heart of every business. Thanks to the internet, customers are not just people who buy from you; they are friends, regulars, and advocates of your business. Google My Business makes it much easier for customers to get in touch, with the ability to call or ask for directions to your showroom directly from their phone.
Here are some of the top benefits of Google My Business that’ll make you one of the best windows companies around:
Last but not least, one of the most significant benefits of Google My Business is the ability for customers to leave a review on your service or products. Not only does this make it easier for your clients to give you praise, but potential customers can see the reviews and ratings when they click on your business.
This leads to one of the most critical parts of any online marketing strategy.
Shout About Your Success
If you want to sway potential customers that might be hesitant about employing your window company, then it’s best to show off your success. Providing a page of customer testimonials, whether it’s a simple write-up or a video of a client speaking about your service, will greatly raise the chances of a new customer choosing to work with you.
Just reading about your success and of the quality work you’ve provided previous customers can persuade readers to accept you over any other window replacement company. Think about the things that you look for when searching for a service, and you’ll realise the importance of giving your most satisfied customers a platform for praise.
Improve Your Customers Experience with Social Media
The average person checks their phones 57 times a day. A large amount of that phone-checking involves going on social media and seeing the latest happenings on the feed. If you don’t have a social media account, your business may be losing out on potential customers and revenue.
Upping your presence on social media and using it to boost your customer experience is mandatory. It’s not just for posting selfies or pictures of food. For businesses like yours, it can put you ahead of the competition and show you’re on top of replacement window industry trends.
You can do so by consistently posting about your services, special deals that you offer, customer testimonials, or unique messages to followers. A strong social media presence is actually a missing part in many businesses’ marketing plan.
Social media also creates a more personal touch for your business. Instead of just being another window company, you can be the one that sends out holiday greetings, clearly shows discounts and unique opportunities for customers, and efficiently communicates with customers through direct messaging. Social media is a necessity for any business nowadays. It puts you right in front of the eyes of your target audience on a regular basis.
To summarise, businesses like yours need to move fast and stay on top of replacement window industry trends when it comes to online marketing. Using helpful tools like Google My Business and social media can be total game-changers when it comes to reaching new customers. A successful online marketing campaign can take your business from obscurity to local, or even national, prominence.
Creating content that is informative and easy to follow will make customers fall in love with your business and position you as an expert in the window market. The use of strategic SEO tactics makes you searchable and easy to find. SEO alone is something even the best glazing companies, to their detriment, neglect to do.
Google My Business is a free tool that can help you analyze your audience, website traffic, and engagement and easily provide readers with the info they want. It also lets you display previous customers’ reviews and ratings, which can easily persuade even the most hesitant reader.
Lastly, creating an engaging social media account will further improve your customers’ perspective on our business. Social media allows you to connect with your audience and consistently stay on the radar of your followers with regular posts of client testimonials, descriptions of your process, and other informative information.
In today’s digitally-connected world, online marketing is the backbone of your business. The days of newspaper or magazine marketing are waning. People now discover new companies through the internet and social media.
Given the window market size, if you’re not ahead of the game when it comes to online marketing, you can easily get lost in the sea of businesses that fail and shut down every year. Do yourself a favour and level up your window company’s online marketing strategy.
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Spectus is a trading name of Specialist Building Products Limited, a wholly owned subsidiary of the Epwin Group Plc. Specialist Building Products Limited is registered in England & Wales, Company Registration number: 1268689, Registered Office: 1B Stratford Court, Cranmore Boulevard, Solihull, B90 4QT, VAT Registration No. 864 4507 10