Published: 12th July 2017
Learning this art involves picking up valuable lessons from people who have made sales their bread and butter, and you will find that with their lessons, selling anything — even windows — will not only result in success but will also create a deeper understanding and appreciation of the business transaction.
Listed below are five of these crucial lessons.
1. “We each sell a little piece of happiness. You are elevating someone’s spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.” ― Sonia Marciano
Are you aware that people have the natural inclination to stare out windows, and it’s rarely to just see what’s outside? The activity actually has more to do with the pursuit to understand oneself. Staring out the window offers a way for people to pause, listen and pay closer attention to their surroundings and to the perspectives of their deeper selves.
Therefore, when you sell Spectus windows, think of it as selling a little piece of happiness and understanding. For people who are not content with life, having a window to stare out from can be the way to greater focus, deeper introspection, and enlightenment. So, present this little fact when you pitch a new window design to a customer, and no doubt, the product you’re selling will cease to be “just a window.”
2. “Make something people want and sell that, or be someone people need and sell you.” ― Ryan Lilly
This lesson works exceptionally well in cases wherein you’re dealing with customers who are still unsure about what to buy, or about whether they’re going to buy or not. Identify your customer’s specific need at the moment, whatever it may be, and then address it accurately.
Say, you have a customer who’s had a long day at work, is tired, and is not in the right mindset to make a smart window purchase. Offer convenience and make that customer feel that you’re going to take care of him. Pull out a chair and invite them to take a seat, get the product catalogue out, ask the right questions, and present the product that targets the need of the customer. In doing so, you solve two issues in one go: the customer’s need for a new window, as well as his physical discomfort.
3.“When a consumer derives value – especially from something that was given to him for free – he becomes the best kind of evangelist.” – Mitch Joel
It’s through a positive experience that regular customers become loyal customers. When they feel greatly valued at your store, they automatically turn into walking ads for the business and will readily encourage people they know to buy from your store.
4.“If you are not taking care of your customer, your competitor will.” – Bob Hooey
Other companies may also be selling the same high-quality windows, but it’s your quality of customer service that will set you apart. Pay great attention to how your team members attend to every customer. Make sure he or she is treated like a VIP because if you don’t, your competition will use your “shortcomings” to their advantage. You will not only lose a sale — you will also lose a customer for good.
5.“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” – W. Clement Stone
Finally, you can sell a window even to the crabbiest customer if you have the right attitude about the act of selling. Don’t let the attitude of a customer change your standards of good service. Be consistent with your quality of service and, for sure, you’ll score sales from both good-natured and crabby customers.If you require any more information on any of our products please contact
For more information on any of our products please contact 01952 283344 or drop us an email here and we will reply quickly.
Spectus is a trading name of Specialist Building Products Limited, a wholly owned subsidiary of the Epwin Group Plc. Specialist Building Products Limited is registered in England & Wales, Company Registration number: 1268689, Registered Office: 1B Stratford Court, Cranmore Boulevard, Solihull, B90 4QT, VAT Registration No. 864 4507 10