Published: 11th March 2016
Spectus fabricators can access a vast resource of new marketing materials, all available online 24/7, on the PVC-U system supplier’s newly launched Go Design Online Marketing Portal.
From brochures, newsletters, showroom POS and clothing to specification guides, product renders and merchandising products, the new Marketing Portal puts its customers in control of their marketing, whether they are promoting to trade, commercial or direct to the homeowner.
A comprehensive range of marketing materials is available on the portal now, with advanced bespoke branding and email marketing functions to be added soon.
The online resource will not only be comprehensive, versatile and accessible but the entire package is backed by the company’s in-house marketing team, as Brand Manager Carmen Velilla explained: “Spectus customers know they have the support of our in-house marketing professionals – the Marketing Portal means they can access all of our support materials quickly easily and at any time but of course they know they can still talk to our experts if they need one-to-one advice.”
She continued: “Professionally designed, quality materials are vital in presenting the right impression to customers at all levels and the power of online and email marketing is massive. The Go Design Online Marketing Portal brings all of this within reach of every Spectus fabricator and installer, however large or small their business, and at a fraction of the cost of conventional methods.”
Available 24/7, the PrintBase section of the portal offers dozens of brochures, technical documents and other literature, tailored separately at trade, commercial and retail customers, as well as showroom posters and banners, branded merchandising, clothing and merchandising.
Soon to follow, CreativeBase will enable customers to create their own bespoke versions of many of the existing items of Spectus literature. After that, CampaignBase will let customers quickly and easily set up email marketing campaigns, to generate sales leads cost-effectively from a very wide market.
All of the materials and services are outlined in the Spectus Promotional Toolkit 2016 and at http://www.spectus.co.uk/trade/go-design-online/
One of the first to set up with the Portal was Shrewsbury trade fabricator Universal Trade Frames Ltd. Sales and Marketing Manager Kevin Jennings says it has brought immediate benefits.
“It’s absolutely fantastic, so much better, quicker and easier than email ordering for all my marketing materials. I can see everything that’s available, how much it costs and everything I need to know about it, then just order it there and then; it really is that simple.
“Anyone who hasn’t tried it yet really should take a look.”
Carmen Velilla concluded: “The Spectus Go Design Online Marketing Portal gives all our fabricators a real edge over the competition, not only with such an extensive array of materials but also delivered in a more flexible and accessible way and all at a prices that would not be possible by any other means.”
Spectus is a trading name of Specialist Building Products Limited, a wholly owned subsidiary of the Epwin Group Plc. Specialist Building Products Limited is registered in England & Wales, Company Registration number: 1268689, Registered Office: 1B Stratford Court, Cranmore Boulevard, Solihull, B90 4QT, VAT Registration No. 864 4507 10